With all of my recent Universal T.V. viewing (I feel primed for Vancouver), I’ve also seen a lot of commercials. The only one I watch every single time, no matter how many times I’ve seen it, is the one for Endless Pools.
I think it first started airing a few weeks ago. At first I thought it was odd timing, but on second thought it kind of makes sense. Dead of winter, right when everyone’s caught up with their New Year’s Resolution to lose those 40 pounds they gained over twenty+ years since high school in two weeks. And, why not tantalize swimmers and triathletes cooped up during the middle of winter with the possibility of a personal indoor pool?
Of course, I like it because it features swimming — you don’t see a lot of commercials directed to our population (although…the Subway series with Micheal Phelps is starting to get a lot of play. Winding us up for the winter Olympics kick off, now doubt, and playing the New Year’s fitness rush card — clever, I admit).
But the real reason I watch the Endless Pool commercial every time? Yet another chance to be entranced by Rowdy Gaines’ technique. Seriously, it’s mesmerising for me. His head position, his rotation, that long, long, long reach. Simply amazing.
Especially when compared to the company’s choice of “average user” in the spot — a woman sporting a modest suit and heavy duty cap and goggles. Her attire and figure scream “fitness swimmer!” Every time I see her swim I just want to step in there and nudge her head down into alignment. Heck, it hurts my neck just to watch her breathe while swimming in the endless pool.
I know that for the company, it totally makes no sense to film some underwater shots. But it sure would be awesome to see Rowdy’s technique under the water on a regular basis…
Until next time,
Rebecca, swim evangelist